Complex Networks Expands Into Podcasting; Launches Network for all Things Youth Culture
COMPLEX NETWORKS EXPANDS INTO PODCASTING; LAUNCHES NETWORK FOR ALL THINGS YOUTH CULTURE
Partnering with Cadence13, Complex Launches Podcasts for Viral Series ‘Hot Ones’ and ‘Everyday Struggle;’ Plans to Launch Additional Series Around its Brands--Complex, First We Feast, Pigeons & Planes, Sole Collector and Rated Red
New York, NY (June 11, 2018) Complex Networks announced today it’s expanding its media empire with the launch of a podcast network, focused on the topics that fuel youth culture--music, food, sneakers, streetwear and fashion, news and entertainment. In partnership with Cadence 13, a leader in audio entertainment, Complex Networks will launch podcasts for several of its most popular digital series, starting with Hot Ones and Everyday Struggle. Additionally, the company announced plans to launch new branded series with Complex, First We Feast, Rated Red, Pigeons & Planes and Sole Collector in the coming months. Check out the first episode of Everyday Struggle’s weekly wrap-up podcast here. First We Feast will launch its Hot Ones podcast later this Summer.
“This is an incredible opportunity to bring some of our biggest franchises to listeners and create derivative programming inspired by what we’re already covering,” said Rich Antoniello, CEO Complex Networks. “For our advertising partners, the network seamlessly expands their reach across our franchises from digital, social, to podcasting.”
Everyday Struggle, hosted by Nadeska Alexis, DJ Akademiks and Wayno, debates the biggest news in hip-hop Monday through Thursday on Complex News' YouTube channel. The Everyday Struggle podcast, launching today, will highlight the most impactful stories and show segments of the week, with the same sharp commentary fans have come to expect from the show. The podcast show airs every Friday throughout the season. The podcast will be available on-demand through Apple Podcasts, Google Play, Spotify and more. Listen to Everyday Struggle free on Apple Podcasts.
“The stories we debate on ‘Everyday Struggle’ unfold throughout the week. The podcast is a great way for us to recap the biggest moments with added commentary that contextualizes all the news,” said Nadeska Alexis, Executive Producer of Everyday Struggle. “For fans of the show and anyone who wants to know what’s currently happening in music and culture, our podcast is the place to listen.”
“Hot Ones is one of the best shows going. Period. End of Story,” comments Chris Corcoran, Chief Content Officer of Cadence13. “We’re excited to partner with such a forward-thinking and cultural brand like Complex, and we can’t wait to bring Hot Ones, Everyday Struggle, and more to the podcast space.”
The launch of the podcast network continues Complex Networks’ expansion of its franchise brands that reach millennial and Gen-Z audiences across digital, linear television, products and live events. The company currently produces over 30 daily and weekly series across its award-winning brands, available through YouTube, social channels and a growing list of distributors including Verizon, Fuse, Facebook and MSG Network. Its flagship shows Sneaker Shopping and Hot Ones each have over 250 million lifetime views, and its newest series The Burger Show captured over 4 million views in its first month of launch. Complex expanded to packaged products with the creation of four bespoke hot sauces featured on Hot Ones and available for sale. And the company added events to its portfolio with the launch of ComplexCon, the groundbreaking festival experience that brings together sneakers, music, art and conversation with cultural icons which attracted over 50,000 attendees.
About Complex Networks
Complex Networks, formed from the acquisition of Complex Media Inc. through a joint venture by Verizon and Hearst, is a global lifestyle brand and media company and one of the most influential voices in popular culture today. Complex Networks generates over 810 million video views a month across its digital channels – Complex, First We Feast, Rated Red, Pigeons and Planes, Sole Collector and more – and is a Top 10 publisher in the U.S. for social engagement on channels like Facebook and YouTube.
Complex Networks develops and distributes original programming for its channels and through output deals with distributors including Facebook, Fuse, Verizon, Snapchat, MSG and more. The company cultivates content that spans across popular culture from music to movies, sports to video games, fashion to food, reaching the coveted 18-24-year-old male audience. In November, the company successfully hosted its second ComplexCon in Long Beach, California, attracting 200 top brands and over 50,000 attendees to the two-day cultural festival.
Cadence13 is a leader in premium, on-demand audio entertainment. Our critically-acclaimed shows and personalities reflect the diverse conversations and interests happening in world today. Cadence13 shows are led by a collection of voices that matter, including Natalie Alzate, Sophia Amoruso, Nick Bilton, Flula Borg, Rachel Brathen, David Dobrik, Jon Favreau, Chris Hardwick, Hannah Hart, Andrew Jenks, Peter Kafka, Peter King, Ezra Klein, Tony Kornheiser, Payne Lindsey, Jon Lovett, CJ McCollum, James Andrew Miller, Jim Norton, Gwyneth Paltrow, Josh Peck, Zac Stuart-Pontier, Paul Rabil, Rhett and Link, Sherrod Small, Marc Smerling, Kara Swisher, Tommy Vietor, Adrian Wojnarowski and many more. These groundbreaking influencers and thought leaders cover business, sports, tech, politics, entertainment, news, culture and much more. Cadence13’s programming partners include Complex, Crooked Media, Entertainment Weekly, Girlboss Media, goop, Mythical Entertainment, Recode, Seven Bucks Productions, Sports Illustrated, theSkimm, Tenderfoot TV, Time Inc., UFC, UTA, Vanity Fair, The Verge, Vox Media, Yahoo Sports, and Yoga Girl, among others. The company is headquartered in New York, with offices in Los Angeles and San Francisco.