COMPLEX NETWORKS EXPANDS INTERNATIONALLY WITH CORUS 360° PARTNERSHIP, BRINGING ITS LEADING YOUTH CULTURE BRANDS TO CANADA
New York, June 3, 2019 – Complex Networks, a global media company and the largest youth culture brand in the U.S., announced today a pivotal 360° partnership with Corus, Canada’s leading pure play media and content company. The international expansion brings Complex Networks’ premium programming to Corus channels across Canada, and together the companies will produce new original content for the local market.
“As a global lifestyle brand with experience making subcultures popular culture, we are excited to team up with Corus on this expansion as their commitment to providing diverse audiences with engaging content on multiple platforms aligns with our brand approach,” said Rich Antoniello, CEO of Complex Networks. “We are thrilled to share our beloved titles with Canada and look forward to working together with our new partners to create fresh and authentic localized programming.”
A true 360° partnership, Corus will serve as the exclusive ad sales partner for Complex Networks in Canada and will license content from the Networks’ diverse library to be distributed on various platforms, including linear and on demand. Beginning this fall, Complex Networks’ fan favorite, Hot Ones, from the food brand First We Feast, will get a one-hour block on Global following Canada’s #1 late-night show for millennials and A25-54, Saturday Night Live. Corus will also bring the Networks hit digital series Sneaker Shopping to its digital and social channels.
“Complex Networks has become the definitive voice of youth culture in the world and we’re excited to bring that voice to Canadians,” said Dervla Kelly, SVP of Marketing for Corus and Head of so.da. “Corus is known for our incredibly engaged audiences, and our ability to connect audiences with the most influential brands. Partnering with Complex to deliver localized versions of their most popular formats allows us to continue to deliver highly engaging, relevant, content to our audiences.”
Complex Networks and Corus will also produce localized content to be distributed on multiple platforms and explore expanding its successful event business, which includes the popular cultural franchise, ComplexCon, which in 2018 attracted more than 200 culture shifting brands and over 60,000 attendees to its Long Beach two-day event.
About Complex Networks
Complex Networks, formed from the acquisition of Complex Media Inc. through a joint venture by Verizon and Hearst, is a global lifestyle brand and media company and one of the most influential voices in popular culture today. Complex Networks’ digital channels, which include Complex, First We Feast, Pigeons & Planes, Sole Collector and more, is a Top 10 publisher in the U.S. for social engagement on channels like Facebook and YouTube. A diversified and profitable media business with premium distribution partners such as Netflix, Hulu, Pluto TV, Roku, and iFlix, Complex Networks’ original content exemplifies convergence culture, exploring topics that span across popular culture from music to movies, sports to video games, fashion to food.
Complex Networks develops and distributes original programming for its channels and through output deals with premium distributors. The company cultivates content that spans across popular culture from music to movies, sports to video games, fashion to food, reaching the coveted 18-24-year-old male audience. In 2016, the company launched ComplexCon in Long Beach, California, to bring the “Internet to life.” The annual event attracts over 200 culture-shifting brands and over 60,000 digitally savvy attendees to the two-day cultural festival.
About Corus Entertainment
Corus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that develops and delivers high quality brands and content across platforms for audiences around the world. The company’s portfolio of multimedia offerings encompass 37 specialty television services, 39 radio stations, 15 conventional television stations, a suite of digital assets, animation software, technology and media services. Corus is an established creator of globally distributed content through Nelvana animation studio, Corus Studios, and children’s book publishing house Kids Can Press. The company also owns innovative full-service social digital agency so.da, and lifestyle entertainment company Kin Canada. Corus’ roster of premium brands includes Global Television, W Network, HGTV Canada, Food Network Canada, HISTORY®, Showcase, National Geographic, Disney Channel Canada, YTV and Nickelodeon Canada, Global News, Globalnews.ca, Q107, Country 105, and CFOX. Visit Corus at www.corusent.com.